Through the Looking Glass: The imagpic Experience


The Internet has been with us for a long time. Many of us don’t remember a world that existed without it. We use it every day to do all sorts of things, like sending and receiving correspondence via e-mail, doing our banking, and even buying our groceries. However, bricks and mortar businesses have not yet completely vanished and this is largely due to the fact that, while the Internet is global, products often still need to be sourced locally.

Doing It Yourself

Websites like YouTube and Pinterest, being at the forefront of the social media revolution, are where many of us draw inspiration for DIY in the 21st century. However, after all is said and done, it remains our task to realize what we see, and our projects come down to an interpretation of what sparked our action, largely due to an inability to source the exact same items on display. Often, the end result is a poor imitation of the original but we console ourselves in the notion that “we did the best we could with what we had”. Imagine what would be possible if we could reach in and grab the exact same items right off the image? Until now, our only recourse has been to trawl websites like eBay and Craigslist, relying on serendipity to find what we were looking for and quietly praying that the seller would ship our desired goods to wherever it was that we found ourselves in the global village. Thankfully, due to innovations such as imagpic, those days will soon be at an end for the discerning DIY aficionado.

How Does It Work?

As the saying goes, “a picture says a thousand words”. Well, with imagpic, a picture can now sell a thousand items. Whether you’re into arts and crafts or home renovation, high definition images that previously would have inspired you from the pages of a magazine can now do more than simply tantalize you. By adding “hotspots”, imagpic will take out the guesswork by giving you value added information regarding items on display as well as links where they can be purchased.

  • Imagine yourself installing a basin into a kitchen counter top. You’ll need to source the materials i.e. the countertop surface and the basin itself. However, do you have the tools you need or safety gear? All these can be arranged as a high definition montage of someone in the process of performing the task. Bright dots or “hotspots” can be arranged around the image on or near all the necessary items needed. Safety goggles to protect the eyes. A drill with a “hole bit”. A tape measure and carpentry pencil. A screwdriver with the correct screws and washers. The correct silicone adhesive. The list goes on and on. It is quite extensive, but as you over your mouse pointer over each hotspot, a value added text box appears, describing the item and its use in the task as well as a hyperlink to “add it to your cart”. The idea is that, by the time you’re done hovering over all the hotspots, you’ll not only have gained access to every item you’ll need, as it appears, but will have learned a few useful tips to help you complete the job as well.

The same principle can be applied to doing arts and crafts, basic vehicle maintenance, masonry, plumbing or any one of a copious amount of similar DIY activities. The real genius behind imagpic is their understanding that a quality image holds an individual’s attention far more effectively than a bunch of copy, a long, drawn out video clip, or indeed, a banner ad. Visitors to their website will linger far longer on their pages, giving their content a better chance of being retained in the minds of those who see them. It’s basic psychology, put into practice for the mutual benefit of the vendor as well as the consumer.

What’s In It For Vendors?

Competition for advertising space in the modern marketplace is more competitive than ever. With literally billions of individual websites vying for traffic, even conventional advertising techniques such as employing Google Ads or the best SEO practices possible cannot guarantee your products ending up in front of potential customers, much less ensuring that those customers actually make a purchase from your business. It has to be said that online algorithms have come a long way in the last decade to allow for targeted marketing like never before. Yet, with all these advancements, the number one headache for manufacturers around the world is still “making the sale”. Imagpic places its vendors’ items in front of a captive audience that compels them to sit up and take notice. The website does something no other online medium allows for: it lets the vendor’s product sell itself!
As an added incentive, this website also offers anyone with a website or blog of their own to generate commission by attaching the imagpic widget to it. Unlike Google Adsense, which can be an eyesore on a website, the image heavy nature of this portal adds a value added benefit of beautifying a website which may, otherwise, be dull and unattractive. Whichever way you look at it, this is a service which is set to revolutionize the online retail space. Every image they post will broaden your horizon both as a consumer as well as a DIY enthusiast.

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