Historically, arts and crafts have been a pursuit of those who wanted to recycle or beautify, find practical and creative ways to generate a supplementary income, or simply engage in a self enriching hobby. It encouraged people to use their hands, in tandem with their ingenuity, to produce unique items that were value added in one way or another, destined for their own homes or community craft fairs. After the internet age brought its new dimension to bear on our lives, and arts and crafts scene transformed from a local pursuit of those some considered eccentric to a global exercise in e-commerce that most have agreed to be visionary in areas such as social upliftment and a whole lot more. From all four corners of the globe, people from obscure, poverty ridden communities could now export the fruits of their labor and serve up their cultural identity as a formerly unobtainable delicacy to a ravenous foreign consumer base.
The Potter Everyone Now Knows
Cottage industries such as weaving, crocheting, pottery and woodcarving, to name but a few, are now at the forefront of a worldwide phenomenon worth in excess of US$17 billion per year. Of course, this includes fine art which makes up a sizable portion but all told, the figures cannot be ignored. The marketing of items produced by this industry or products used in the manufacturing process has naturally become a prominent part of getting the artisan and their customer together to facilitate trade. Imagpic is an innovation which is set to revolutionize this sector. Anyone who has ever walked through a gallery or browsed a boutique clothing store knows that something which looks good on the wall or rack doesn’t always remain aesthetically pleasing once you get it home. Imagpic is taking the guesswork out of your purchasing experience, showing you, the potential buyer; exactly what you can expect from the product you’ve got your eye on. Similarly, it also promises to offer the would-be artisan a wealth of ideas regarding raw materials, tools and techniques to employ in producing items of their own without compromising intellectual property rights.
How The Wand Is Waved
As any apprentice could testify to, arts and crafts begin with a procedure along the lines of “monkey see, monkey do”. Imitation, as it turns out, is far more than the sincerest form of flattery. Techniques don’t often change. It’s as the saying goes: “If it isn’t broke, don’t fix it”. The modern day artist no longer has to seek out a master artisan or join a guild to gain the knowledge needed to get him or her started. While you could watch endless YouTube clips to learn the basics, finding inspiration to get you started creating your own pieces is a little more challenging. You want your items to be unique. You don’t want to have to guess at which tools to use. Ultimately, the source of your inspiration has to help you find your own voice, so to speak.
- Picture yourself surfing the internet and stumbling onto a new site called imagpic. You see a composite image of a number of pieces of porcelain, along with someone in the process of creating another. Scattered around the workstation you see a microwaveable container, a mixing tool, one measured cupful of corn starch, two measured tablespoons of lemon or lime juice, two measured tablespoons of olive oil or baby oil, two bottles of glue and some lotion. You know all these facts due to highlighted dots or “hotspots” arranged alongside the items in the image. You also know, from hovering over the hot spots, that you need to mix together the corn starch with one cup of glue. Once you’ve done that, you know to add the lemon juice to the mixture, followed lastly by adding the olive oil, and mixing thoroughly. You then microwave your cold porcelain mix five times for 15 seconds at a time, mixing the batch at each interval. Once you’ve completed this process, you knead the mixture with lotion on your hands as well as the surface you’re using. Once it resembles dough in consistency, you seal it in cling wrap and refrigerate for 24 hours. If your cold porcelain comes out of the fridge sticky, add another teaspoon of corn starch. Of course, this just part of the process of creating your final product but, as you explore the image and hover over every hot spot, text boxes will appear giving you value added, step-by-step instructions as well as offering you the option of purchasing the premium items on display from vendors who will deliver your items to your door.
Other featured images apply the same principles to everything from wood sculpting to creating wicker furniture. Imagpic has employed psychology that showed images to retain the attention of the average person for the longest period of time, compared to other types of media, and combined it with an established international industry to bring the avid arts and crafts wiz or seeker of exotic treasures a portal that will satisfy their every need or desire.
The Benefit For The Artisan
Having your product featured to a global client base on a portal designed specifically for the purpose of placing your product in a context which they can identify with is taking crafting to the next level. Going to international arts and crafts fairs to get noticed is a drawn out, expensive exercise. Anyone who has ever tried to get their wares noticed in catalogs will also know how frustrating it can be. Imagpic takes all the guesswork out of making the correct marketing decision for your product line. From a B2B perspective, the same principle applies. If you’re starting out, sourcing tools and raw materials at competitive prices can be a challenge. Even those who have been in the arts and craft industry for some time may well find imagpic becoming their new go-to sourcing platform. Through combining extensive sourcing of the highest quality products, materials and tools along with the ability to showcase these in the best possible value added way, imagpic is quite simply the best choice for anyone interested in the arts and crafts industry.